Project

SILO

type

Branding, Club, Design

role

Designer

Client

SILO is a music venue in the industrial district of Brooklyn, New York. They focus on house, dance, and EDM music.

SILO (fka Secret Loft) started as an underground party in a converted auto garage in Williamsburg.

With the brand, I wanted to create a sense of digital modernism by adding glitch/distortion to the logotype. This was done to reflect the brand’s core identity of digital music.

The building which houses SILO, a quonset hut was used as inpsiration for the logo mark and various graphic assets. These elements borrow the geometric qualities of the hut to create a cohesive identity.

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