Branding, Illustration, Interactive, Webapp


Art Director, Designer, Illustrator, Interactive Designer


Batch was conceived by Ustin Zarubin and Daniel Selans in an effort to improve observability for messaging systems.

Branding abstract concepts is always difficult, Batch was a challenge and joy to develop a visual language for.

My primary goal for the rebrand was to imbue a sense of approachability, airiness, and modernity without being trendy. Using simple shapes, thin lines, and focusing on readability helped guide the system.

For the illustration system I worked with Madison Delong to develop a modular and consistent style. The illustrations, built on an isometric grid help to communicate the way Batch works. The illustration system has three different types: primary, blog, and technical.

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