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Branding

Discovery, Exploration, Art Direction, Pitch-Deck Design, & Identity Systems

 

Illustration

Spot, Hero, Full-page, Systems, & Personal Commissions

 

Typography

Treatments, Custom type-families, & Lettering

 

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    Name

    Email

    Company

    Project Description

    Project

    Jack Bloom ⚑

    type

    Portfolio

    role

    Client

    It's Friday at least once a week.

    Jack Bloom ⚑

    Jack Bloom is a designer, typographer, and illustrator. He also makes a delicious pesto.

    A group of surveyed experts agree, now is the time for *Fresh Looks.

     

    Forged with the precision of building LEGO®, quick and with reckless abandon. His engine purrs at a low hum of facetiousness, driven by a need to see ‘cool-shit’ in the world. Humble-hand to Commercial-Graphic-Visual-Communication™.

     

    *Design stuff.

    Project

    DRUGS Typeface

    type

    Typography

    role

    Designer

    Client

    Self-initiated project.

    DRUGS Typeface

    I wanted my first foray in type design to be different and thematic. I chose to create a typeface based on the dollar and frame it with the failed war on drugs.

    I built the typeface out of actual dollars, photographed each letter, then processed that in illustrator. The challenge here was being consistent with form and the pattern created by the texture of the bill. You can cop the typeface here.

    Project

    Splunk President's Club 2020

    type

    Art Deco, Illustration, Poster

    role

    Designer, Illustrator

    Client

    Splunk produces software for searching, monitoring, and analyzing machine-generated big data via a Web-style interface.

    Splunk President's Club 2020

    Every year Splunk takes their employees on a huge trip to celebrate their accomplishments. I was tasked with depicting their getaway in a classic, Art Deco style poster series.

    Project

    Vinyl Moon: Vol. #025

    type

    Music, Packaging, Startup, Subscription Service, Vinyl

    role

    Designer, Illustrator

    Client

    Vinyl Moon is a monthly record subscription service. The brand commissions artists to create artwork for each album around a theme of the music recorded on the vinyl.

    Vinyl Moon: Vol. #025

    Music is a powerful tool in conjuring imagery. For #025’s playlist I opted to dig into the world of the occult, visually.

    Adding a spot-varnish to the outside sleeve really helped the design come to life.

    “Jack Bloom is hard to nail down. His style is chameleonic, moving effortlessly from modern polish to retro cartoon to whimsical satire, to name just a few examples. Yet his work all features a common thread of, not exactly minimalism, but a sort of clean elegance. Everything seems deliberate, layers of meaning working beneath other layers that merge together in the pursuit of greater significance. His art and design imbues extra significance to this month’s Vinyl Moon record.”

     

    Brandon of Vinyl Moon

    Project

    SILO

    type

    Branding, Club, Design

    role

    Designer

    Client

    SILO is a music venue in the industrial district of Brooklyn, New York. They focus on house, dance, and EDM music.

    SILO

    SILO (fka Secret Loft) started as an underground party in a converted auto garage in Williamsburg.

    With the brand, I wanted to create a sense of digital modernism by adding glitch/distortion to the logotype. This was done to reflect the brand’s core identity of digital music.

    The building which houses SILO, a quonset hut was used as inpsiration for the logo mark and various graphic assets. These elements borrow the geometric qualities of the hut to create a cohesive identity.

    Project

    Notch8 Gallery

    type

    Art Gallery, Branding, Environmental

    role

    Designer

    Client

    Sharon Dennehy and Miya Bailey started Notch 8 Gallery in the heart of Atlanta for local artists to have a space to feature their work. Exhibitions are typically group shows.

    Notch8 Gallery

    Notch8 is an exciting gallery that shows some of the best talent in Portland, Maine.

    I designed a ton of postcards for the exhibitions. We often had themes around each show so there was never a standard design, which ended up turning each card into a little piece of art.

    One of the more exciting parts of designing for the gallery is developing the entrance-wall. Each artist and show has a unique identity which I attempt to cater to.

    Project

    Refraction

    type

    Uncategorized

    role

    Client

    Refraction

    ‘Refraction’ is a diptych, both pieces are inspired by Frank Ocean‘s music. A self-initiated project, I wanted the pieces to feel as though they had been bathed in reflections of light and mystery.

    Project

    STFU Typeface

    type

    Blackletter, Experimental, Fantasy, Typography

    role

    Designer

    Client

    A self-initiated project.

    STFU Typeface

    I’m a huge fan of Blackletter typefaces. I especially love Fraktur. So for STFU I wanted to play with the idea of modernizing that style and turning it into a display-face.

    The intention with my typeface was to take the glpyhs derived from handwritten letter-forms and create a system of reusable parts.

    Project

    Onsight

    type

    Branding, Fitness, Startup, tech

    role

    Art Director, Designer

    Client

    A Chattanooga personal training facility founded in 2017, it provides a great experience for people looking to reconnect with their physical health.

    Onsight

    I’m always excited to see friends start new businesses, especially in small towns. When the founder came to me with his project I was more than happy to provide brand standards and a system that could grow with his business.

    With the ONSIGHT brand I wanted to achieve a mark that could be interpreted in many different ways. The core tenants of the brand are centered around: AI, people, information, fitness, and achievement

    Project

    AIGA Poster Competition

    type

    Art Deco, Books, Movies, Music, Poster

    role

    Designer, Illustrator

    Client

    AIGA's Atlanta chapter holds a yearly poster show. I was invited to participate three years in a row.

    AIGA Poster Competition

    For three years in a row I participated in AIGA‘s poster show. I really enjoyed developing imagery for the different themes.

    2016, Music: Spoon, The Beast and Dragon Adored.

    2017, Movies: The Talented Mr. Ripley.

    2019, Books: 1984

    (Won Judge’s Choice)

    Project

    Marvel

    type

    Uncategorized

    role

    Client

    Marvel

    Marvel contains some of my favorite character designs and stories. I always enjoy depicting their heroes in different styles.

    Project

    Ladie's Night

    type

    Apparel, Branding, Comedy

    role

    Art Director, Illustrator

    Client

    Joel, Brian, and Zach created Ladie's Night out of a need for something new in the realm of comedy in Atlanta.

    Ladie's Night

    One of the biggest comedy nights in Atlanta is Ladie’s Night. It’s a hilarious time with short films and live standup. Branding it was a fun undertaking, allowing me to really dig into something funny and strange. (Yes, it’s Ladie’s)

    The three founders of Ladie’s Night are equally funny and exceptionally creative. They also did me a solid by mimicking my illustration for their photo-shoot.

    We produced a number of posters. This was one of my favorites.

    Project

    Coca-Cola

    type

    Apparel, Environmental, Global, Retail

    role

    Designer, Illustrator

    Client

    Coca-Cola Global Retail is dedicated to bringing Coke to apparel, flatware, and more. They partner with big names like Kitsch, Moleksine, LEGO, and others for uniquely Coke branded products.

    Coca-Cola

    Fresh out of college in 2010, I joined Coke as a designer. I was tasked with creating unique style-guides for retail partners to produce a range of goods. This was some of my favorite work to be a part of.

    For the unveiling of Coke’s new Heritage glass one of my patterns was used as a backdrop for the event. Pretty rad!

    One of the larger projects I worked on was a style-guide called Coke Americana. It was used to produce a number of items. This bag especially embodies the spirit of that program, fusing the vintage ‘badges’ with an amazing color-way combo.

    The history of Coke is deep, especially when it comes to the iconic bottle design. So it was a great privilege to design a program that featured that history.

    Project

    UTÖKA

    type

    Advertising, Apparel, Branding, Environmental, Illustration, Social

    role

    Art Director

    Client

    Artistic Image and Artemis Creative were two studios that worked under one roof. I helped modernize the two companies under one identity.

    UTÖKA

    Around 2016 I had the awesome opportunity to rebrand a design studio. Together we came up with a fresh identity that helped focus their efforts. It was a real fun time.

    Making the new studio’s brand standards adaptable was a key to its success. Elements from the visual language were carried into the new space by introducing colors and patterns to the interior. It’s exciting to see my work carried on after the project was completed!

    One of my favorite projects at the studio was developing a monthly t-shirt contest.

    Project

    Doggy Dogg

    type

    Apparel, Environmental, Food, Hot Dogs

    role

    Creative Director, Sign Painter

    Client

    A now defunct establishment, Doggy Dogg was the best hot dog in the Atl. Their 404 was an instant classic, they will be missed.

    Doggy Dogg

    Branding the hottest hot-dog spot in Atlanta was at the top of my list of things to accomplish in life.

    My team and I at UTÖKA spent many late nights painting their restaurant and Doggy Dogg’s hot-dog cart, but the results were pretty rewarding.

    Project

    SERVALL

    type

    Blockchain, Branding, Mobile, Startup

    role

    Art Director, Designer, Illustrator

    Client

    Consensys: Host and sponsor of a 2017 Blockchain Hackathon in North Carolina. I was part of a team to compete.

    SERVALL

    One of the most intense and exciting things I’ve done as a designer was compete in a 48 hour Blockchain Hackathon. My team ended up winning by two points, I like to believe it was our brand that gave us the edge.

    Our app concept was to combine the functionality of Venmo with the blockchain and market it to the charity world in an effort to cut down on misused funds. We were able to build a functioning prototype and strong brand.

    My favorite aspect of the project was developing a consistent illustration style that I could work with quickly to communicate big concepts around the blockchain.

    Project

    The Last Guardian

    type

    Poster, Video Games

    role

    Illustrator

    Client

    This was a self-initiated project to demonstrate my admiration for The Last Guardian by Fumito Ueda.

    The Last Guardian

    Fumito Ueda‘s work has held my attention since ICO. I wanted to do a triptych poster series to show my love for his latest entry The Last Guardian.

    Project

    Spectra Expanded Display Font

    type

    Typography

    role

    Designer

    Client

    Spectra Foundry is a publisher of a fantasy world centered around magic co-evolution.

    Spectra Expanded Display Font

    Spectra expanded started as a passion-project after I created a unique ‘R’. From there it grew into a multi-weight/style family.

    The letter-forms are built to have a consistent presence, each character fits within a rectangle to create uniquely justified layouts.

    You can buy the typeface here.

    Each weight and style of the typeface includes a set of ornaments that can be combined to create illustrations.

    Project

    The Hood

    type

    Apparel, Baseball, Environmental, Sports

    role

    Creative Director, Illustrator, Interactive Designer

    Client

    A baseball training facility run by Jay Hood. This project was completed while working at UTÖKA.

    The Hood

    Providing brand standards for a baseball training facility was an interesting challenge. It required insight into a world I was not familiar with, but held plenty of richness in content and history. Illustrating a ton of rats for Jay was a treat.

    Project

    Bellhops

    type

    Branding, Illustration, Interactive, Social, Startup

    role

    Art Director, Designer, Illustrator

    Client

    Bellhop is a tech-enabled moving service that employs college students to do the heavy lifting. Think Uber for moving.

    Bellhops

    Bellhops was an 8 person team trying to reinvent the moving experience. I joined to help define their identity.

    My favorite piece of Bellhops memorabilia was this rickshaw we designed.

    I made a number of gifs for the mobile app, this little fella was the best.

    Project

    Throw & Co.

    type

    Blankets, Textiles

    role

    Designer, Illustrator

    Client

    Throw & Co. is run by Trevor Basset. He's brought a collection together to provide the world with the best designed and illustrated blankets one can buy. End of story.

    Throw & Co.

    Illustrating for blankets is one thing I never thought I’d do, but here we are. These blankets are soft, sexy, and oh so cool. Get one now before they’re gone.

    Project

    Batch

    type

    Branding, Illustration, Interactive, Webapp

    role

    Art Director, Designer, Illustrator, Interactive Designer

    Client

    Batch was conceived by Ustin Zarubin and Daniel Selans in an effort to improve observability for messaging systems.

    Batch

    Branding abstract concepts is always difficult, Batch was a challenge and joy to develop a visual language for.

    My primary goal for the rebrand was to imbue a sense of approachability, airiness, and modernity without being trendy. Using simple shapes, thin lines, and focusing on readability helped guide the system.

    For the illustration system I worked with Madison Delong to develop a modular and consistent style. The illustrations, built on an isometric grid help to communicate the way Batch works. The illustration system has three different types: primary, blog, and technical.

    Project

    TOME

    type

    Branding, Packaging, Video Games

    role

    Designer, Illustrator

    Client

    A friend of mine wanted to add a bit of zest to an arcade cabinet he was restoring for a local barcade in Chattanooga.

    TOME

    I love off-beat projects, and this was definitely one of them. I’m a huge gamer, so on a certain level this was a perfect fit. Branding an arcade cabinet was a great exercise!

    I really enjoy pixel art, so getting to combine that medium with branding was a really interesting concept. It lead to a bunch of little discoveries.

    Project

    Picmonkey

    type

    Design, Illustration, Interactive, Product, Startup, tech, Webapp

    role

    Illustrator

    Client

    Pickmoney is a creative compositing tool developed for everyday users.

    Picmonkey

    Picmonkey is a product of Shutterstock, I was brought on board to develop a new illustration system for the brand.

    The illustrations my team developed for the brand were imbued with a sense of whimsy and tech.

    Designing the icons for the web and mobile app presented a challenge in communication. Concepts like ‘holiday’ and ‘trendy’ are often nebulous which makes it difficult to translate into a visual form.

    One of the major draws of the product are the in-house illustrations for users to collage into their materials. I produced hundreds of them.

    Project

    MASS collective

    type

    Branding, Makerspace, Startup

    role

    Board Member, Creative Director, Designer, Pipelayer

    Client

    Started in 2011, MASS collective begin its life as an empty 20,000 square foot building and became an incredible maker-space.

    MASS collective

    A 501c3 non-profit, MASS is an establishment in the Atlanta community bringing one of the best maker-spaces to the South-East.

    The MASS brand-identity was developed to have an air of humor but visually be in line with something from Bauhaus/Constructivism.

    MASS is acronym for Math, Art, Science, and Social, it offers everyone from painters to welders a space to see their ideas come to fruition.

    We hosted a number of events in Atlanta. One of the highlights was demonstrating a Tesla Coil we built for a Halloween festival.

    Project

    Bartkira

    type

    Uncategorized

    role

    Client

    Bartkira

    The Bartkira movement is an interesting fusion of Akira and The Simpsons. I couldn’t resist the urge to participate.

    Project

    Lunar Wireless

    type

    Mobile, Phone, Social, Startup

    role

    Designer, Illustrator

    Client

    Now known as Sweet Phone, Lunar Wireless offered a very reasonable phone plan for people who utilized very little data.

    Lunar Wireless

    I never thought I’d be working for a mobile carrier, but things happen? Lunar was a great exercise in illustrating for a unique company.

    Lunar’s social media presence was key to their success, so we capitalized on that by producing daily illustrations. Each had a different value proposition that compelled users to make the switch.

    Project

    The Visual Recipe

    type

    Advertising, Art Deco, Branding, Cocktails, Food

    role

    Art Director, Designer

    Client

    While at UTÖKA I started an experimental project centered around classic food and drink recipes.

    The Visual Recipe

    I love food so getting to do an experiment in that realm was a ton of fun. The ultimate goal of the project was a recipe blog with rich content.

    We developed a library of icons to represent recipe ingredients and steps.