Project

Jack Bloom ⚑

type

Portfolio

role

Client

It's Friday at least once a week.

Jack Bloom is a designer, typographer, and illustrator. He also makes a delicious pesto.

A group of surveyed experts agree, now is the time for *Fresh Looks.

Forged with the precision of building LEGO®, quick and with reckless abandon. His engine purrs at a low hum of facetiousness, driven by a need to see ‘cool-shit’ in the world. Humble-hand to Commercial-Graphic-Visual-Communication™.

*Design stuff.

Project

→ Info and Work Inquiries ☏

type

Portfolio

role

Client

Interested in working together? Scroll down ↓

Services

Currently available for new projects, please let me know if you have any questions.

Branding

Discovery, Exploration, Art Direction, Pitch-Deck Design, & Identity Systems

Illustration

Spot, Hero, Full-page, Systems, & Personal Commissions

Typography

Treatments, Custom type-families, & Lettering

Get in touch

Project

STFU Typeface

type

Blackletter, Experimental, Fantasy, Typography

role

Designer

Client

A self-initiated project.

I’m a huge fan of Blackletter typefaces. I especially love Fraktur. So for STFU I wanted to play with the idea of modernizing that style and turning it into a display-face.

The intention with my typeface was to take the glpyhs derived from handwritten letter-forms and create a system of reusable parts.

Project

Onsight

type

Branding, Fitness, Startup, tech

role

Art Director, Designer

Client

A Chattanooga personal training facility founded in 2017, it provides a great experience for people looking to reconnect with their physical health.

I’m always excited to see friends start new businesses, especially in small towns. When the founder came to me with his project I was more than happy to provide brand standards and a system that could grow with his business.

With the ONSIGHT brand I wanted to achieve a mark that could be interpreted in many different ways. The core tenants of the brand are centered around: AI, people, information, fitness, and achievement

Project

Refraction

type

Uncategorized

role

Client

$Refraction$

‘Refraction’ is a diptych, both pieces are inspired by Frank Ocean‘s music. A self-initiated project, I wanted the pieces to feel as though they had been bathed in reflections of light and mystery.

Project

Spectra Expanded Display Font

type

Typography

role

Designer

Client

Spectra Foundry is a publisher of a fantasy world centered around magic co-evolution.

Spectra expanded started as a passion-project after I created a unique ‘R’. From there it grew into a multi-weight/style family.

The letter-forms are built to have a consistent presence, each character fits within a rectangle to create uniquely justified layouts.

You can buy the typeface here.

Each weight and style of the typeface includes a set of ornaments that can be combined to create illustrations.

Project

Splunk President's Club 2020

type

Art Deco, Illustration, Poster

role

Designer, Illustrator

Client

Splunk produces software for searching, monitoring, and analyzing machine-generated big data via a Web-style interface.

Every year Splunk takes their employees on a huge trip to celebrate their accomplishments. I was tasked with depicting their getaway in a classic, Art Deco style poster series.

Project

Lunar Wireless

type

Mobile, Phone, Social, Startup

role

Designer, Illustrator

Client

Now known as Sweet Phone, Lunar Wireless offered a very reasonable phone plan for people who utilized very little data.

I never thought I’d be working for a mobile carrier, but things happen? Lunar was a great exercise in illustrating for a unique company.

Lunar’s social media presence was key to their success, so we capitalized on that by producing daily illustrations. Each had a different value proposition that compelled users to make the switch.

Project

The Hood

type

Apparel, Baseball, Environmental, Sports

role

Creative Director, Illustrator, Interactive Designer

Client

A baseball training facility run by Jay Hood. This project was completed while working at UTÖKA.

Providing brand standards for a baseball training facility was an interesting challenge. It required insight into a world I was not familiar with, but held plenty of richness in content and history. Illustrating a ton of rats for Jay was a treat.

Project

The Last Guardian

type

Poster, Video Games

role

Illustrator

Client

This was a self-initiated project to demonstrate my admiration for The Last Guardian by Fumito Ueda.

Fumito Ueda‘s work has held my attention since ICO. I wanted to do a triptych poster series to show my love for his latest entry The Last Guardian.

Project

AIGA Poster Competition

type

Art Deco, Books, Movies, Music, Poster

role

Designer, Illustrator

Client

AIGA's Atlanta chapter holds a yearly poster show. I was invited to participate three years in a row.

For three years in a row I participated in AIGA‘s poster show. I really enjoyed developing imagery for the different themes.

2016, Music: Spoon, The Beast and Dragon Adored.

2017, Movies: The Talented Mr. Ripley.

2019, Books: 1984

(Won Judge’s Choice)

Project

SERVALL

type

Blockchain, Branding, Mobile, Startup

role

Art Director, Designer, Illustrator

Client

Consensys: Host and sponsor of a 2017 Blockchain Hackathon in North Carolina. I was part of a team to compete.

One of the most intense and exciting things I’ve done as a designer was compete in a 48 hour Blockchain Hackathon. My team ended up winning by two points, I like to believe it was our brand that gave us the edge.

Our app concept was to combine the functionality of Venmo with the blockchain and market it to the charity world in an effort to cut down on misused funds. We were able to build a functioning prototype and strong brand.

My favorite aspect of the project was developing a consistent illustration style that I could work with quickly to communicate big concepts around the blockchain.

Project

TOME

type

Branding, Packaging, Video Games

role

Designer, Illustrator

Client

A friend of mine wanted to add a bit of zest to an arcade cabinet he was restoring for a local barcade in Chattanooga.

I love off-beat projects, and this was definitely one of them. I’m a huge gamer, so on a certain level this was a perfect fit. Branding an arcade cabinet was a great exercise!

I really enjoy pixel art, so getting to combine that medium with branding was a really interesting concept. It lead to a bunch of little discoveries.

Project

Notch8 Gallery

type

Art Gallery, Branding, Environmental

role

Designer

Client

Sharon Dennehy and Miya Bailey started Notch 8 Gallery in the heart of Atlanta for local artists to have a space to feature their work. Exhibitions are typically group shows.

Notch8 is an exciting gallery that shows some of the best talent in Portland, Maine.

I designed a ton of postcards for the exhibitions. We often had themes around each show so there was never a standard design, which ended up turning each card into a little piece of art.

One of the more exciting parts of designing for the gallery is developing the entrance-wall. Each artist and show has a unique identity which I attempt to cater to.

Project

Bellhops

type

Branding, Illustration, Interactive, Social, Startup

role

Art Director, Designer, Illustrator

Client

Bellhop is a tech-enabled moving service that employs college students to do the heavy lifting. Think Uber for moving.

Bellhops was an 8 person team trying to reinvent the moving experience. I joined to help define their identity.

My favorite piece of Bellhops memorabilia was this rickshaw we designed.

I made a number of gifs for the mobile app, this little fella was the best.

Project

Ladie's Night

type

Apparel, Branding, Comedy

role

Art Director, Illustrator

Client

Joel, Brian, and Zach created Ladie's Night out of a need for something new in the realm of comedy in Atlanta.

One of the biggest comedy nights in Atlanta is Ladie’s Night. It’s a hilarious time with short films and live standup. Branding it was a fun undertaking, allowing me to really dig into something funny and strange. (Yes, it’s Ladie’s)

The three founders of Ladie’s Night are equally funny and exceptionally creative. They also did me a solid by mimicking my illustration for their photo-shoot.

We produced a number of posters. This was one of my favorites.

Project

MASS collective

type

Branding, Makerspace, Startup

role

Board Member, Creative Director, Designer, Pipelayer

Client

Started in 2011, MASS collective begin its life as an empty 20,000 square foot building and became an incredible maker-space.

A 501c3 non-profit, MASS is an establishment in the Atlanta community bringing one of the best maker-spaces to the South-East.

The MASS brand-identity was developed to have an air of humor but visually be in line with something from Bauhaus/Constructivism.

MASS is acronym for Math, Art, Science, and Social, it offers everyone from painters to welders a space to see their ideas come to fruition.

We hosted a number of events in Atlanta. One of the highlights was demonstrating a Tesla Coil we built for a Halloween festival.

Project

Picmonkey

type

Design, Illustration, Interactive, Product, Startup, tech, Webapp

role

Illustrator

Client

Pickmoney is a creative compositing tool developed for everyday users.

Picmonkey is a product of Shutterstock, I was brought on board to develop a new illustration system for the brand.

The illustrations my team developed for the brand were imbued with a sense of whimsy and tech.

Designing the icons for the web and mobile app presented a challenge in communication. Concepts like ‘holiday’ and ‘trendy’ are often nebulous which makes it difficult to translate into a visual form.

One of the major draws of the product are the in-house illustrations for users to collage into their materials. I produced hundreds of them.

Project

SILO

type

Branding, Club, Design

role

Designer

Client

SILO is a music venue in the industrial district of Brooklyn, New York. They focus on house, dance, and EDM music.

SILO (fka Secret Loft) started as an underground party in a converted auto garage in Williamsburg.

With the brand, I wanted to create a sense of digital modernism by adding glitch/distortion to the logotype. This was done to reflect the brand’s core identity of digital music.

The building which houses SILO, a quonset hut was used as inpsiration for the logo mark and various graphic assets. These elements borrow the geometric qualities of the hut to create a cohesive identity.

Project

Throw & Co.

type

Blankets, Textiles

role

Designer, Illustrator

Client

Throw & Co. is run by Trevor Basset. He's brought a collection together to provide the world with the best designed and illustrated blankets one can buy. End of story.

Illustrating for blankets is one thing I never thought I’d do, but here we are. These blankets are soft, sexy, and oh so cool. Get one now before they’re gone.

Snek is currently for sale!

Project

Marvel

type

Uncategorized

role

Client

Marvel contains some of my favorite character designs and stories. I always enjoy depicting their heroes in different styles.

Project

Doggy Dogg

type

Apparel, Environmental, Food, Hot Dogs

role

Creative Director, Sign Painter

Client

A now defunct establishment, Doggy Dogg was the best hot dog in the Atl. Their 404 was an instant classic, they will be missed.

Branding the hottest hot-dog spot in Atlanta was at the top of my list of things to accomplish in life.

My team and I at UTÖKA spent many late nights painting their restaurant and Doggy Dogg’s hot-dog cart, but the results were pretty rewarding.

Project

Bartkira

type

Uncategorized

role

Client

The Bartkira movement is an interesting fusion of Akira and The Simpsons. I couldn’t resist the urge to participate.

Project

Batch

type

Branding, Illustration, Interactive, Webapp

role

Art Director, Designer, Illustrator, Interactive Designer

Client

Batch was conceived by Ustin Zarubin and Daniel Selans in an effort to improve observability for messaging systems.

Branding abstract concepts is always difficult, Batch was a challenge and joy to develop a visual language for.

My primary goal for the rebrand was to imbue a sense of approachability, airiness, and modernity without being trendy. Using simple shapes, thin lines, and focusing on readability helped guide the system.

For the illustration system I worked with Madison Delong to develop a modular and consistent style. The illustrations, built on an isometric grid help to communicate the way Batch works. The illustration system has three different types: primary, blog, and technical.

Project

Coca-Cola

type

Apparel, Environmental, Global, Retail

role

Designer, Illustrator

Client

Coca-Cola Global Retail is dedicated to bringing Coke to apparel, flatware, and more. They partner with big names like Kitsch, Moleksine, LEGO, and others for uniquely Coke branded products.

Fresh out of college in 2010, I joined Coke as a designer. I was tasked with creating unique style-guides for retail partners to produce a range of goods. This was some of my favorite work to be a part of.

For the unveiling of Coke’s new Heritage glass one of my patterns was used as a backdrop for the event. Pretty rad!

One of the larger projects I worked on was a style-guide called Coke Americana. It was used to produce a number of items. This bag especially embodies the spirit of that program, fusing the vintage ‘badges’ with an amazing color-way combo.

The history of Coke is deep, especially when it comes to the iconic bottle design. So it was a great privilege to design a program that featured that history.

Project

The Visual Recipe

type

Advertising, Art Deco, Branding, Cocktails, Food

role

Art Director, Designer

Client

While at UTÖKA I started an experimental project centered around classic food and drink recipes.

I love food so getting to do an experiment in that realm was a ton of fun. The ultimate goal of the project was a recipe blog with rich content.

We developed a library of icons to represent recipe ingredients and steps.

Project

Vinyl Moon: Vol. #025

type

Music, Packaging, Startup, Subscription Service, Vinyl

role

Designer, Illustrator

Client

Vinyl Moon is a monthly record subscription service. The brand commissions artists to create artwork for each album around a theme of the music recorded on the vinyl.

Music is a powerful tool in conjuring imagery. For #025’s playlist I opted to dig into the world of the occult, visually.

Adding a spot-varnish to the outside sleeve really helped the design come to life.

“Jack Bloom is hard to nail down. His style is chameleonic, moving effortlessly from modern polish to retro cartoon to whimsical satire, to name just a few examples. Yet his work all features a common thread of, not exactly minimalism, but a sort of clean elegance. Everything seems deliberate, layers of meaning working beneath other layers that merge together in the pursuit of greater significance. His art and design imbues extra significance to this month’s Vinyl Moon record.”

Brandon of Vinyl Moon

Project

DRUGS Typeface

type

Typography

role

Designer

Client

Self-initiated project.

I wanted my first foray in type design to be different and thematic. I chose to create a typeface based on the dollar and frame it with the failed war on drugs.

I built the typeface out of actual dollars, photographed each letter, then processed that in illustrator. The challenge here was being consistent with form and the pattern created by the texture of the bill. You can cop the typeface here.

Project

UTÖKA

type

Advertising, Apparel, Branding, Environmental, Illustration, Social

role

Art Director

Client

Artistic Image and Artemis Creative were two studios that worked under one roof. I helped modernize the two companies under one identity.

Around 2016 I had the awesome opportunity to rebrand a design studio. Together we came up with a fresh identity that helped focus their efforts. It was a real fun time.

Making the new studio’s brand standards adaptable was a key to its success. Elements from the visual language were carried into the new space by introducing colors and patterns to the interior. It’s exciting to see my work carried on after the project was completed!

everything

about

design

illustration

Jack Bloom ⚑

Project

type

role

Client

Jack Bloom is a designer, typographer, and illustrator. He also makes a delicious pesto.

A group of surveyed experts agree, now is the time for *Fresh Looks.

Forged with the precision of building LEGO®, quick and with reckless abandon. His engine purrs at a low hum of facetiousness, driven by a need to see ‘cool-shit’ in the world. Humble-hand to Commercial-Graphic-Visual-Communication™.

*Design stuff.

→ Info and Work Inquiries ☏

Project

type

role

Client

Services

Name

Email

Company

Project Description

STFU Typeface

Project

type

role

Client

I’m a huge fan of Blackletter typefaces. I especially love Fraktur. So for STFU I wanted to play with the idea of modernizing that style and turning it into a display-face.

The intention with my typeface was to take the glpyhs derived from handwritten letter-forms and create a system of reusable parts.

Onsight

Project

type

role

Client

I’m always excited to see friends start new businesses, especially in small towns. When the founder came to me with his project I was more than happy to provide brand standards and a system that could grow with his business.

With the ONSIGHT brand I wanted to achieve a mark that could be interpreted in many different ways. The core tenants of the brand are centered around: AI, people, information, fitness, and achievement

Refraction

Project

type

role

Client

‘Refraction’ is a diptych, both pieces are inspired by Frank Ocean‘s music. A self-initiated project, I wanted the pieces to feel as though they had been bathed in reflections of light and mystery.

Spectra Expanded Display Font

Project

type

role

Client

Spectra expanded started as a passion-project after I created a unique ‘R’. From there it grew into a multi-weight/style family.

The letter-forms are built to have a consistent presence, each character fits within a rectangle to create uniquely justified layouts.You can buy the typeface here.

Each weight and style of the typeface includes a set of ornaments that can be combined to create illustrations.

Splunk President's Club 2020

Project

type

role

Client

Every year Splunk takes their employees on a huge trip to celebrate their accomplishments. I was tasked with depicting their getaway in a classic, Art Deco style poster series.

Lunar Wireless

Project

type

role

Client

I never thought I’d be working for a mobile carrier, but things happen? Lunar was a great exercise in illustrating for a unique company.

Lunar’s social media presence was key to their success, so we capitalized on that by producing daily illustrations. Each had a different value proposition that compelled users to make the switch.

The Hood

Project

type

role

Client

Providing brand standards for a baseball training facility was an interesting challenge. It required insight into a world I was not familiar with, but held plenty of richness in content and history. Illustrating a ton of rats for Jay was a treat.

The Last Guardian

Project

type

role

Client

Fumito Ueda‘s work has held my attention since ICO. I wanted to do a triptych poster series to show my love for his latest entry The Last Guardian.

AIGA Poster Competition

Project

type

role

The letter-forms are built to have a consistent presence, each character fits within a rectangle to create uniquely justified layouts.

You can buy the typeface here.